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The BIGGEST Shopping Days of the Year
Two of the BIGGEST shopping days of the year are Black Friday and Cyber Monday, which are just 10 and 13 days away, respectively. During the holiday season, sales are expected to total $720.89 BILLION, according to the National Retail Federation’s annual holiday spending forecast. 55 percent of consumer spending will be online as shoppers...
Protect Your Website from Cybercriminals
Here are three of the most effective ways to protect your website from cybercriminals. Adopt SSL Certificates Google recently marked all sites that haven’t adopted HTTPS as “Not Secure.” A non-secure site is one that is missing SSL (Secure Sockets Layer) certification. Installing an SSL will ensure that all data transmitted from and to your...
Don’t Let Your Website be Labeled “Not Secure” by Google
On Tuesday, July 24, 2018 Google began labeling all non-encrypted sites as “Not Secure.” Users will also notice a red triangle in the URL of the site they are visiting. This is Google’s preferred security indicator for websites missing an SSL (Secure Socket Layer) Certificate. This move – two years in the making – is...
Get Noticed with Social Media Marketing
Seven-in-ten people are using social media to connect with their peers, engage with brands, and entertain themselves. 2018 Pew Research If you do not have a social media marketing strategy, you are missing out on an incredibly rewarding and most importantly, profitable opportunity. Increase brand awareness and drive more traffic to your site by introducing...
Great Father’s Day Gift Ideas
Father’s Day is this Sunday, June 17th. Here are just a few gift ideas that he is sure to love. Custom Designer Jewelry Show dad your appreciation with a memorable gift that’s not a tie or socks. Men’s rings, bracelets, chains, and cufflinks make the perfect Father’s Day gift. From gold to sterling silver, Cornelis...
Top 5 Reasons to Use Email Marketing
You may have heard that heard “email marketing is dead.” A Google search even returns 106,000,000 results. Nothing, however, could be further from the truth. The truth is email marketing is very much alive. It is also here to stay and with good reason too: Reason #1: Email Builds Brand Awareness Email marketing can drive...
Search Engines Outpace Social Media for Traffic in 2017
Measuring where your website traffic comes from is an essential metric for search engine optimization. This information helps us know where to focus our SEO efforts when working on websites. For the past 3 years or so, Social Media was the primary driver of traffic to websites. However, 2017 saw a major rebound in search...