You may have heard that heard “email marketing is dead.”
A Google search even returns 106,000,000 results.
Nothing, however, could be further from the truth.
The truth is email marketing is very much alive.
It is also here to stay and with good reason too:
Reason #1: Email Builds Brand Awareness
Email marketing can drive brand awareness. Used correctly, you can target to your existing clients, as well as potential new clients. One of the best ways to accomplish this is to share content that your specific audience can relate to.
Reason #2: Email is Mobile Friendly
Today’s consumer is always on the go. Consequently, they are likely to view and engage with email campaigns on their smartphones, smartwatches, and tablets. This makes delivering mobile-friendly content not only important but crucial to your success.
Reason #3: Email is Cost Effective
Newsletters are a powerful marketing tool. One that every business should be using. Per every $1 spent on email marketing, expect an average return on investment (ROI) of $38, according to a 2015 report from the Data and Marketing Association (DMA).
Reason #4: Email is Targeted
Get your emails in front of the right people with segments. Segmentation can be used to group contacts based on engagement. These emails have an open rate that is 14.31% higher than non-segmented campaigns. Clicks were 100.95% higher, and bounces 4.65% lower, as well.
Reason #5: Email is Measurable
Track performance with advanced analytics. See who opened an email, the number of clicks, and more with just one-click of your mouse. These tools are especially beneficial if you run an e-commerce site like Travel Tray or Healthy Habit Health Foods.
Start communicating with your target audience today by contacting Lifestyles Media Group at (480) 970-6888. As an email marketing agency, we can help you develop an effective online marketing strategy. We take great pride in contributing towards the growth of every business, association and medical facility we serve.