There's been a lot of discussion in the digital marketing world about the most effective method to generate leads and website traffic.
Is it better to put more focus on an organic approach highlighting search engine optimization (SEO)? Or should you engage in paid advertising campaigns such as Google and Facebook Ads?
How about using other methods like social media outlets and email campaigning?
Should marketers invest in developing engaging and useful content for websites?
Are there benefits to encouraging reviews and feedback on popular review aggregates such as Yelp and Google reviews?
The short answer to all of these questions is YES.
The reality is that the most successful websites use a combination of all these methods to drive results.
While it is possible to boost website performance by focusing on one or two of these marketing techniques, you can significantly increase your website's possibilities and potential by engaging in all available marketing channels.
But which of these digital marketing techniques will actually garnish the most results?
Finding the Right Marketing Strategy
Finding the right marketing strategy largely depends on the product or service that you are trying to market. Industries with niche products or services may be easier to rank higher in search results organically (SEO) and may not have to spend as much on paid advertising.
On the other hand, a company in a highly competitive market will probably want to invest more in Google Ad or Social Media Ad campaigns to help break through the noise. However, in both scenarios, the best approach would be to engage in organic AND paid advertising to maximize return.
One of the biggest benefits digital marketing holds over traditional marketing is access to data. Google analytics and other marketing apps can track and display almost endless amounts of information about where, who, and how traffic arrives at your website.
As a digital marketing company, our job is to analyze the data and use the information to hone in on the marketing strategies that work best for your site and organization. The more data we receive, the easier it is to determine which marketing channels should receive the highest amount of attention and percentage of a marketing budget.
Target audiences are another huge consideration when marketing your company. Most digital marketing techniques allow you to focus on a desired audience via location, age, gender, interests, online habits, and more. Since audiences reside and visit different parts of the digital landscape, that information also help determine where to focus for online referrals and leads. Defining a target audience is key before engaging in any digital marketing campaign.
Choosing the Right Digital Marketing Company
Ideally, you will want a company that diversifies it's approach to digital marketing. As we mentioned earlier, marketing strategies will work for differently for companies and organizations.
A good digital marketing company will get to know your company or organization and use that knowledge to create target audiences and maximize conversions from marketing campaigns. They will engage in A/B testing of campaigns to identify what is working and what isn't. They will provide you with reports that clearly define the impact of your digital marketing campaigns.
Ready to Start?
Lifestyles Media Group has over 25 years experience designing and marketing websites. Our marketing teams work together to make sure your digital marketing campaign functions at the highest level possible! Call us today at (480) 970-6888 to learn more about these exciting digital marketing opportunities!