Google, Bing, and Yahoo receive hundreds of thousands of searches each day. It’s because of this that improving a website’s overall searchability and visibility is essential.
Ultimately, your site must rank appropriately in response to a user-initiated query, to get the traffic.
Blending search engine optimization (SEO) with digital marketing services like Pay-Per-Click (PPC) and high-quality content is the single best thing you can do to increase traffic to your website.
What is Search Engine Optimization?
Search engine optimization is the process of developing content and other methods to help websites rank in search engine results for relevant keywords. It’s estimated that search engines use over 200 different ranking signals via algorithms to determine where a website should rank in search engine results. Ensuring your site is adhering to best practices is key to achieving SEO success.
Whether you are launching a new website, considering a site redesign, or want to improve an existing site, search engine optimization is vital. Even small budgets can benefit from SEO. Hiring a professional that will audit your pages and provide you with a list of recommended modifications can save you a significant amount of time.
What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click is a form of digital marketing that affords you the opportunity to “get in front of your customers”.
PPC is an incredibly cost-effective way to drive traffic to your site. You determine how much you want to spend and only pay when a user engages with your ad.
Facebook, Instagram, LinkedIn, and Twitter all offer paid advertising services. Another option is Google Ads. Google prominently displays ads on both Search and Maps. Each service identifies ads as such.
Hire a professional to maximize your paid advertising return. Professionals can help meet your goals by:
- Deciding where to advertise
- Researching effective keyword phrases
- Creating compelling, results-oriented ad copy
- Monitoring campaign performance and, with your approval, adjusting your budget or advertising message
Expert Digital Marketing Services
Lifestyles Media Group can skillfully handle all your search engine optimization and pay-per-click advertising needs, thus saving you time. We work with small and large businesses, corporations, and associations to drive more visitors to your website at an affordable cost. For more information or to receive a free search engine optimization quote, contact us today at (480) 703-0339, or firstname.lastname@example.org.