“Website design in Phoenix”
Google, Bing, and Yahoo receive hundreds of thousands of searches just like these each day. It’s because of this that improving a website’s overall searchability and visibility is essential.
Ultimately, your site must rank appropriately in response to a user-initiated query, to get the click.
Blending search engine optimization (SEO) with digital marketing services like Pay-Per-Click (PPC) and high-quality content is the single best thing you can do to increase traffic to your website.
What is Search Engine Optimization?
Search engine optimization is the process of receiving traffic from major search engines such as Bing, Google, or Yahoo. It involves improving user experience, which will draw new traffic to your site, as well as increase return visits. Most noticeable is adding high-quality content to your site’s pages.
According to Google, adding fresh, quality content to your pages is the most critical thing you can do. Companies that blog generate substantially more organic traffic. Compelling copy that is related to your industry can also help increase engagement on social media platforms such as Facebook or Twitter.
Whether you are launching a new website, considering a site redesign, or want to improve an existing site, search engine optimization is vital. Even small budgets can benefit from SEO. Hiring a professional that will audit your pages and provide you with a list of recommended modifications can save you a significant amount of time.
What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click is a form of digital marketing that affords you the opportunity to “get in front of your customers” (Google).
PPC is an incredibly cost-effective way to drive traffic to your site. You determine how much you want to spend and only pay when a user engages with your ad.
Facebook, Instagram, LinkedIn, and Twitter all offer paid advertising services. Another option is Google Ads. Google prominently displays ads on both Search and Maps. Each service identifies ads as such.
Hire a professional to maximize your paid advertising return. Professionals can help meet your goals by:
- Deciding where to advertise
- Researching effective keyword phrases
- Creating compelling, results-oriented ad copy
- Monitoring campaign performance and, with your approval, adjusting your budget or advertising message
Expert Digital Marketing Services
Lifestyles Media Group can skillfully handle all your search engine optimization and pay-per-click advertising needs, thus saving you time. We work with small and large businesses, corporations, and associations to drive more visitors to your website at an affordable cost. For more information or to receive a free search engine optimization quote, contact us today at (480) 703-0339, or firstname.lastname@example.org.