search engine optimization

Search Engine Optimization & Core Updates

On Thursday, July 1, Google announced using the Google SearchLiaison Twitter account that it was beginning to roll out its previously announced July 2021 Core Update. An update designed to improve the user experience from Google Search to your website.

According to the Tweet, this appears to be the second core update for the summer, with the first having rolled out on June 2. Google SearchLiason also states that these updates take between one and two weeks to complete.

These updates allow the search engine to assess overall content, potentially even boosting pages that may not have been sufficiently rewarded, reinforcing the opinion that content still reigns supreme in 2021.

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later, in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before” (qtd. by Sullivan, 2021).

At Lifestyles Media Group, LLC. (LMG) our content creation and search engine optimization (SEO) teams continuously monitor for updates such as this, which is just part of our ongoing process of optimizing your website for search success. That includes:

Creating Quality Content

Content that is equally informative and interesting is a critical ingredient for search engine optimization. Our content creators routinely develop and publish engaging content optimized for your users with appropriate links anchored around a keyword specific to your product or service offerings in collaboration with our social media marketing team. In addition, an integrated blog is an excellent way to add fresh content to your website.

Optimizing Your Website

LMG’s experienced search engine optimization team uses various, specialized resources and tools to analyze your website and blog‘s performance on popular search engines, including Bing and Google. For example, Google Analytics provides insightful information about your target audience and their behavior. Optimizing your site, however, does not end there. Many additional methods are done continuously that our SEO team uses to help your site rank on Google and other search engines.

Partner With a Digital Marketing Firm

With more than 25 years of experience, Lifestyles Media Group, LLC. is committed to partnering with you to ensure a good user experience for your website traffic. Our company specializes in a suite of digital marketing services to help you gain a competitive edge.

We specialize in this and more services:

  • Mobile responsive web design and development
  • Content development and marketing
  • Search engine optimization (SEO)
  • Social media marketing
  • Email marketing
  • Website hosting
  • IT services

We invite you to get in touch with Lifestyles Media Group by using our contact us page, calling us at (480) 970-6888 or emailing us at We look forward to helping you increase your company or organization’s brand awareness, generate leads, and drive sales.


@seachliason. “The July 2021 Core Update, previously announced, is now rolling out.” Twitter, July 1, 2021.

Sullivan, Danny. “How we update Search to improve your results.” Google The Keyword, June 2, 2021.

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